Teafresco

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Complete website branding and creation for Iced Tea manufacturer. Includes E-commerce and custom graphics.

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Challenge

Avoid over-targeting existing visitors.

Solution

A dynamic digital media creative suite that allows users to be retargeted based on the tour they saw last and spent the most time viewing. Introduce a contextual campaign to increase reach by showing prospective audiences the current, most popular tour. Apply daily and lifetime frequency caps to each user to prevent over exposure.

Results

Achieved a Click Through Rate of 0.09% generating a number of new sales. In the campaign’s first full month of activity the Cost Per Action was reduced by 20%, beating the client’s target. February 2013 saw post-click revenue – generated by both dynamic retargeting and the prospecting campaign – produce a Return on Investment of 272%.

From the client

Fast and reliable. Kept communication and all times and understood the vision of the project

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