Category Archives: Advanced SEO Techniques

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The Importance of Anchor Text in Back-links

TheĀ importance of anchor textĀ with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate betweenĀ absolute links and relative linksĀ continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate bothĀ SEO and brandingĀ into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessingĀ page structure and layout, there is a subtle, yetĀ strategic way to use images in an SEO-friendly mannerĀ (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time,Ā reciprocal linksĀ have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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