Category Archives: SEO

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Is Search Engine Submission Necessary?

The simple answer is no –Ā search engine submissionĀ isnā€™t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by…
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Can Any Inbound Linking Hurt My Ranking?

The answer is simple –Ā inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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The Importance of Anchor Text in Back-links

TheĀ importance of anchor textĀ with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Absolute Links vs. Relative Links – SEO Value

The debate betweenĀ absolute links and relative linksĀ continues to live on in the SEO world. The individual significance of each has been contested, but…
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Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate bothĀ SEO and brandingĀ into a strategy. This process is finicky to…
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Strategic Use of Images in Search Engine Optimization

When assessingĀ page structure and layout, there is a subtle, yetĀ strategic way to use images in an SEO-friendly mannerĀ (beyond ALT tags) that improves your…
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Google now discounts all reciprocal links

For a long time,Ā reciprocal linksĀ have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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