Tag Archives: algorithms

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The Importance of Anchor Text in Back-links

TheĀ importance of anchor textĀ with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Google now discounts all reciprocal links

For a long time,Ā reciprocal linksĀ have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now…
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